- PrestaShop Compatibility
- 1.7.x
- Short Description
- Pixel + Conversion API (iOS 14 ready) for seamless Facebook and Instagram shop integrations. Track user actions, automate CSV exports, and optimize SEO with custom microdata inclusion. Support conversion tracking, dynamic catalogs, multistore configurations, and tax options.
Pixel + Conversion API (IOS 14 ready). Catalog CSV export to create Facebook and Instagram shops and track users' actions to target ADV. Microdata included to feed the catalog via pixel. All scripts called after page load to improve Google LCP.
Features
CONVERSION API
Support for conversion API.
TEST event code supported to test your environment before going live.
FACEBOOK PIXEL
The module is compliant with Facebook Pixel use.
It sends the following messages to the Facebook Platform:
Base Actions:
- ViewPage: on page loading
Stardard Actions:
- ViewContent: on product page. Sent parameters: content_type: product, content_ids: Product Reference, value: Product Price, content_name: Product Name, currency: Cart Currency, content_category: Product Default Category
- AddToCart: when a product is added to cart. Sent parameters: content_ids: Product References, content_type: product , value: Product Price, currency: Cart Currency
- InitiateCheckout: when checkout process starts
- Purchase: on order confirmation. Sent parameters: value: 40.02, currency: USD, content_ids: Product References, content_type: product
- CompleteRegistration: on user registration completion
- ViewCategory: custom event on category page view
- Search: on product search event
Custom parameters (added for all actions above):
- Prestashop's customer groups (comma separated list)
- Prestashop's default customer group
CSV CATALOG EXPORT
- Export automation: designed to export automatically csv catalog with a scheduler (i.e.: Cron Task Manager free add-on).
- Dynamic Info Catalog: it's possible to setup different catalog per language / country.
- Multistore: supports multistore configuration. Catalogs are related to the proper shops.
- Tax / No tax export: you can decide to export product prices including or not taxes.
- Incremental CSV Storage: if your product catalog is huge and your php setup does not allow a long time / high memory task execution, you can store your catalog by n products at time
- Product Image format: You can select the image format you prefer to export in your catalog
It also export Facebook catalog with mandatory fields (included Google Category Definitions).
